OpenDrives at the 2025 NAB Show: Data Repatriation, Composable Feature Bundles, Cloud-Native Architecture

April 6-9, 2025

Las Vegas Convention Center, NV

Booth SL6612 (South Hall Lower)

Need a free guest pass code? Use code NS7828.

We promise you no sales talk; no canned demos; no false promises. This is a discussion about you, your data challenges, your unique workflows, and your business goals. We'll even refer you elsewhere if we aren't the right fit for you.

Free Your Data. Liberate Your Mind & Your Creativity.

Solving unique, often evolving, mission-critical workflow challenges requires experience, open-mindedness, and collaboration. Introducing the Open ecosystem of data services and workflow solutions—all driven by partnership. Like puzzle pieces that fit neatly together, the Open ecosystem is composed of technology partners that seamlessly interoperate to ensure that data is always accessible to its users, anywhere and everywhere. Our best-of-breed solutions deliver greater competitive advantage and help our customers to achieve high-value business outcomes.

A few years ago, many organizations adopted a cloud-first approach, also known as a lift-and-shift migration of their inactive data from their on-premises infrastructure to the cloud. Some organizations chose to move all their data to the cloud. Both cloud first and cloud only resulted in unanticipated challenges, including lack of security and control, extremely high egress costs and limited resource optimization options, and complex workarounds to solve for data lock-in. The lesson soon became clear: when data is trapped, productivity and creativity become stifled.

Free your data with the Atlas software-defined data storage and services platform.

We give you the freedom of choice: three highly performant, scalable (scale-up and scale-out) hardware architecture options, three composable feature bundles, and a managed cloud service. Where you place your data doesn't matter; it's what you'll do with your data once it's free.

Our tried-and-true flagship:

Download the fact sheet

Our new scalable, hybrid offering for workgroups

Stay tuned to learn about our fastest offering yet

Our managed service: Download the fact sheet

OpenDrives Atlas Value Points

Ready to Thrive in 2025

The Content Production Comeback

In 2024, the media and entertainment industry faced numerous setbacks that hugely affected productivity and profitability. And these setbacks really hindered an industry that was already reeling from post-COVID’s lingering impact. Several factors played a role in slowing down production: disruptions from the writer’s and actor’s strikes; shifting priorities to address changing viewing habits like the continual decline of linear television and shortened theatrical windows; and deliberate business slowdowns meant to combat the uncertainties of an upcoming U.S. presidential election and an unstable global economy. Read more about how to set yourself up for success in 2025 with our Post Magazine article.

Fast forward to this year, and there is renewed hope for a production resurgence. Stalled productions are ready to see the light of day, and the last thing you need is old data storage technology slowing your creative team down and a costly all-cloud infrastructure that can't handle real-time live broadcast workflows or data-heavy editorial workflows. To give your shrunken budgets and smaller/leaner team a boost, you’ll need something that’s flexible, simple, cost predictable, and economically scalable.

Free the power of your data with the Atlas software-defined data storage and services platform.

Atlas Composable Feature Bundles for Every Budget

A common, yet outdated practice is for data storage vendors to charge per capacity and for higher performance. Not with Atlas. We’ve decomposed our software so it’s not reliant on underlying hardware infrastructure, which normally determines capacity. Built-in flexibility and adaptability means you don’t have to pay for features you do not need. What you get is feature-rich bundles and high performance no matter which bundle you choose, and best of all, it’s easy to upgrade. For mid-market creative teams with fast-growing projects, Atlas Professional is a great launchpad away from prosumer storage solutions that they have outgrown or choose the enterprise Atlas Comprehensive bundle.

Learn more about our Atlas Professional and Atlas Comprehensive feature bundles and set your data free.

Choose your Atlas bundle at the 2025 NAB Show>>

Empowering Partners to Unlock Their Potential

Our channel partners have always been the cornerstone of our success. This year, we will be showcasing vast improvements to our Empower Partner Program in the form of exciting incentives, comprehensive onboarding, enablement, ongoing education, and more opportunities to engage with each other and invest in one another. Empowerment comes when we are unleashed from boundaries.

Download the Empower Partner Program overview>>

Learn more about our Empower Partner Program at the 2025 NAB Show>>

Channel Partners Drive the Atlas Open Ecosystem

Exciting New Beginnings

with Data Unleashed

The future may be unknown, but due to the data-informed decisions we’ve made (thanks to releasing our own data from its confines), we're looking forward to what’s to come! We have a brand-new product to unveil that neatly ties all the themes you’ve read above together: cloud repatriation, a production resurgence, composability, and partnerships. If you’re an existing OpenDrives customer, be sure to contact us to discuss how our new cloud-native platform will be able to deploy your data and your applications in your infrastructure of choice. Private unveilings are subject to review and may require NDA consent.

Request your new product unveiling at the 2025 NAB Show >>